01
Initiative
We proactively identify opportunities, anticipate challenges, and provide actionable recommendations that help our clients move forward with confidence.
About TNYI
We help organizations make transformation work in practice.
TNYI is an organizational transformation consultancy specializing in leadership and organizational culture.
We partner with corporations and state-owned enterprises to understand the barriers between strategy and execution, align leaders around shared priorities, and strengthen the behaviors that support organizational performance.
Our work combines research-informed assessments, leadership expertise, and practical change initiatives. We help organizations translate insights into decisions, collaboration, and ways of working that people can sustain.
From executive leaders to frontline teams, we engage the people responsible for turning organizational ambitions into everyday action.
The TNYI perspective
Transforming the way organizations work
Our Perspective
Culture shapes how organizations perform.
An organization's culture is reflected in the decisions people make, how leaders set priorities, how teams collaborate, and how they respond to customers.
These everyday behaviors influence an organization's ability to execute its strategy and adapt to change.
At TNYI, we believe meaningful transformation requires a clear understanding of organizational realities, committed leadership, and the involvement of people across the organization.
This belief shapes how we diagnose challenges, design interventions, and help organizations put change into practice.
Our Core Values
Our Core Values
The principles behind how we work.
Our core values shape how we serve our clients, approach their challenges, and deliver solutions.
02
Creative
We bring fresh perspectives and innovative thinking to develop solutions tailored to each client's unique challenges, organizational context, and business priorities.
03
Reliable
We build trust through rigorous thinking, clear commitments, and consistent delivery. We take responsibility for the quality of our work and the value it brings to our clients.
04
Agile
We adapt our approach to evolving client needs and business environments, ensuring our solutions remain relevant, practical, and aligned with organizational objectives.
05
Respect
We listen to our clients, value their perspectives, and work collaboratively with leaders and teams to build partnerships founded on mutual trust and understanding.
Our History
Our History
From Personal Transformation to Organizational Consulting
Our journey began with The New You, a book by our founder, Dr. Zulfikar Alimuddin, exploring personal growth and transformation. Building on this foundation, TNYI was established as an organizational transformation consultancy in 2023, expanding its focus to leadership, organizational culture, and performance.
2023
Milestone 01
2023 — Building Our Culture Consulting Foundation
TNYI expanded its focus on organizational culture transformation, bringing together practitioner expertise, academic perspectives, and research-informed frameworks to address organizational challenges.
We also broadened our leadership development collaborations, strengthening the knowledge and expertise behind our growing organizational consulting practice.
2024
Milestone 02
2024 — Integrating Leadership and Organizational Culture
We strengthened the connection between leadership development, organizational culture, and performance.
Through cross-industry culture programs and change agent initiatives, we helped organizations examine how leadership practices, shared values, and collaboration influence the way teams work and perform.
2025
Milestone 03
2025 — Expanding Our Consulting Practice Across Organizations
TNYI expanded its consulting engagements with state-owned enterprises (SOEs) and holding companies, addressing increasingly complex organizational challenges across business units and subsidiaries.
Through culture assessments, leadership engagement, and change agent development, we strengthened our approach to aligning organizational values, mobilizing change, and translating transformation priorities into practical initiatives across multiple organizational levels.
2026
Milestone 04
2026 — Connecting Transformation with Business Performance
We advanced our integrated consulting approach to address the organizational systems and behaviors that influence business performance.
Our work increasingly connects culture assessment, leadership alignment, decision-making, cross-functional collaboration, and accountability. Through structured change initiatives and performance-oriented tools, we help organizations translate insights into clearer priorities, practical improvements, and more sustainable ways of working.
Our Experts
Bringing together research and real-world experience.
Organizational transformation involves interconnected challenges across leadership, culture, strategy, and people. Our team brings together experienced practitioners, consultants, and academics with expertise across these disciplines.
The people behind the work
Faculty Members
Faculty member
Dr. Zulfikar Alimuddin
Transformation Strategist | Executive Leadership Expert | Chairman of The New You
Faculty member
Mharta Adji Wardana, M.Si.P EPC
Learning Facilitation | Transcendental Leadership | Holistic Education
Faculty member
Yudo Anggoro, Ph.D
Leadership for Change | Public & Policy Management
Faculty member
Dr. M. Aditya Warman
Leadership Mentor | Social Impact & Innovation
Faculty member
Siti Shaafi Anggraeni
Business Strategy & Development
Faculty member
Dharma Syahputra, GPHR
Senior Culture Expert | Organization Transformation
Faculty member
Luthfi Octafian, M.SM
Organizational Culture Consultant
Faculty member
Dr. Ihsanuddin Usman
Strategic Advisor | Senior Consultant
Explore our story
Our Company Profile
Explore the thinking, expertise, and experience behind our work.
Learn more about TNYI's consulting capabilities, transformation approach, and experience supporting organizations across industries.